ARTISTA X KOVASZNAI collection SS23

Artista  SS23 collection was inspired by the art of György Kovasznai (1934-1983)

The Hungarian artist realized the artistic synthesis of animation music and painting in his works.His art is characterized by subtle ironic humor, visual diversity and musical eclecticism, which is very close to us. We loved the animated film “Foam Bath “so much that its atmospheric flourishes became the main motif in the collection. His expressive characterization sometimes turns the figures into surreal associations. Fashion also works in a similar way, as it is also about changing proportions. The prints were mostly designed from film frames, with scale changes, but there are also abstract graphic prints.

https://www.youtube.com/watch?v=V-zPixFuTtw

OUR STORY

ARTISTA prefers the aesthetic sence, rather than an abstract concept. They respect classic, traditional tailoring, transplanting those lines into a contemporary urban attire, in such a way that, they are paired with extreme lines in a novel interpretation. The traditional japanes sence for colors fabrics and proportions remain one of  the main inspiration for the designers. We celebrate the authentic woman who loves freedom, art and music. She is open minded and has good sense for style and quality clothing.